| 北京市健身俱乐部女性体育消费群体的调查研究 |
| |
| 引用本文： | 张建华,高嵘,谢萌.北京市健身俱乐部女性体育消费群体的调查研究[J].沈阳体育学院学报,2006,25(6):4-6. |
| |
| 作者姓名： | 张建华 高嵘 谢萌 |
| |
| 作者单位： | 北京师范大学,体育与运动学院,北京,100875 |
| |
| 摘 要： | 通过对北京市健身俱乐部女性消费群体消费现状的调查,运用社会学、心理学以及消费行为学等理论对女性体育消费行为及消费特征进行了深入分析。根据研究结果,为促进女性体育消费行为提出建设性的建议。
|
| 关 键 词： | 健身俱乐部 体育消费 消费行为 动机 |
| 文章编号： | 1004-0560(2006)06-0004-03 |
| 修稿时间： | 2006年7月19日 |
Investigation of Feminine Consumption Behavior in Sport Clubs in Beijing |
| |
| ZHANG Jian-hua,GAO Rong,XIE Meng.Investigation of Feminine Consumption Behavior in Sport Clubs in Beijing[J].Journal of Shenyang Sport University,2006,25(6):4-6. |
| |
| Authors: | ZHANG Jian-hua GAO Rong XIE Meng |
| |
| Abstract: | This paper carried on an investigation of the present consumption situation of female consumers in commercial sport clubs in Beijing urban district,and makes a deep analysis of feminine consumers' consumption behavior and its consumption characteristics in terms of theories of the sociology,psychology and the consumption behavior.Finally,suggestions are put forward for improvement of feminine sport consumption behavior. |
| |
| Keywords: | sport club sport consumption consumption behavior motive |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
