| 浅析师生互动式营销案例教学法 |
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| 引用本文： | 钱国林.浅析师生互动式营销案例教学法[J].苏州市职业大学学报,2006,17(4):135-137. |
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| 作者姓名： | 钱国林 |
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| 作者单位： | 苏州市职业大学,远程教育学院,江苏,苏州,215004 |
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| 摘 要： | 现代经济社会所要求的人才培养的目标是具有创新思维、创新能力的新一代创造型人才,而以学生为中心的教学模式无疑是达到这一目标的有效途径。本文通过对各类企业典型案例的深入分析,使学生既能牢固地掌握所学的基础理论知识,又能针对具体企业、具体问题作出自己的判断,提出具有个性化的分析诊断以及营销管理对策,这对于培养具有创新观念的新型人才意义深远。
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| 关 键 词： | 转变教学模式 以学生为中心 师生互动 案例教学法 |
| 文章编号： | 1008-5475（2006）04-0135-03 |
| 收稿时间： | 2005-09-14 |
| 修稿时间： | 2005年9月14日 |
A brief analysis of the teacher- student interaction type of marketing case teaching method |
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| QIAN Guo-lin.A brief analysis of the teacher- student interaction type of marketing case teaching method[J].Journal of Suzhou Vocational University,2006,17(4):135-137. |
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| Authors: | QIAN Guo-lin |
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| Abstract: | To change teaching mode is one of the key points of today's higher education teaching reform in China. Modem economic society is in need of people of great creativity,and the student -centered teaching mode is an ef- fective way to achieve this goal.Case methods of teaching,which is discussed in this passage,is a typical example of the student - centered teaching mode.Through deep analysis,it can help the students not only grasp the funda- mentals but size up the specific problems of specific enterprises and then come up with specific solutions independ- ently,which is exactly significant in cultivating creative talents. |
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| Keywords: | educational model transformation take the student as the center teachers and students interaction case teaching method |
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