| 开封市不同社会阶层女性体育消费行为比较 |
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| 引用本文： | 徐翠丽.开封市不同社会阶层女性体育消费行为比较[J].山西师大体育学院学报,2012,27(1):11-14,36. |
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| 作者姓名： | 徐翠丽 |
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| 作者单位： | 安阳工学院体育教学部,河南安阳,455000 |
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| 摘 要： | 运用文献资料法、问卷调查法、数理统计法、逻辑分析法,对开封市不同社会阶层女性的体育消费行为进行比较分析。结果显示:体育消费意识和动机、消费场所、消费方式、消费水平和结构呈明显的阶层特点;消费意识出现两极分化;健身健美,休闲娱乐是女性主要的消费动机;消费方式主要是一次性消费;消费结构主要集中在实物性体育消费,随阶层的提高消费结构更复杂。
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| 关 键 词： | 女性 社会阶层 体育消费行为 |
Study on Our Sports Media Voice Hegemony -from the Prospective of Communication |
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| DONG Peng,WANG Yan.Study on Our Sports Media Voice Hegemony -from the Prospective of Communication[J].Journal of Physical Education Institute of Shanxi Teachers University,2012,27(1):11-14,36. |
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| Authors: | DONG Peng WANG Yan |
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| Institution: | (Wen Cui Primary School of Suzhou Industrial Park, Suzhou, Jiangsu 215006, China; PE College of Suzhou University, Suzhou, Jiangsu 215006, China) |
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| Abstract: | Voice is power. The mass media has the right to spread sports culture. Affected by commercial in- terests, technology impact, moral weakening official colors, this kind of right is magnified to voice hegemony, It is the offside to the function of agenda setting and has caused harm to the development of sport. Through strengthening sports media self-regulation, enhancing the reporter literacy, establishing monitoring system to a- void it. Then, it can improve our country sports media to health and harmonious. |
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| Keywords: | sports media sports communication voice hegemony |
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