| 影响中国体育彩票市场消费者行为因素浅析 |
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| 引用本文： | 王升.影响中国体育彩票市场消费者行为因素浅析[J].深圳信息职业技术学院学报,2008,6(3):77-81. |
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| 作者姓名： | 王升 |
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| 作者单位： | 深圳信息职业技术学院信息经济系,广东深圳,518029 |
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| 摘 要： | 本文藉由微观经济学的消费者行为理论并结合EKB模型的决策过程理论对影响我国体育彩票的消费者行为因素进行了分析，主要对消费动机、风险偏好、信息来源与消费实态四项因素加以分析，并对进一步激发我国体育彩票市场消费者消费提出了建议。
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| 关 键 词： | 体育彩票 消费者行为 影响因素 建议 |
Factors determining consumers' action in sports lottery |
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| WANG Sheng.Factors determining consumers' action in sports lottery[J].Journal of Shenzhen Institute of Information Technology,2008,6(3):77-81. |
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| Authors: | WANG Sheng |
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| Institution: | WANG Sheng(Department of Information Economics,Shengzhen Institute of Information Technology,Shengzhen 518029,P.R.China) |
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| Abstract: | Based on the principles of traditional microeconomics and the theory of decision,this paper is designed to analyze the key factors in the consumer's behavior to sports lottery of China by referring to consumers' behavioral model.Suggestions are put forward for the market development in sports lottery of China. |
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| Keywords: | sports lottery consumers＇ behavior factor suggestion |
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