| 论道德标尺与传媒导向 |
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| 引用本文： | 贾广惠.论道德标尺与传媒导向[J].新闻界,2008(6):75-77. |
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| 作者姓名： | 贾广惠 |
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| 作者单位： | 徐州师范大学信息传播学院,徐州,221116 |
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| 摘 要： | 关于“范跑跑事件”，折射出传媒的一个导向问题，传媒与社会大众道德观存在着既统一的一面，也出现了对立的一面，有些情况下大众会做出与传媒期望相反的解读；在任何时期弘扬道德都是传媒的重要职责，因为社会需要道德标尺来为大众指引方向：弘扬道德，批判错误，加强自律。这样才能为社会树立良好的道德典范，促进和谐社会建设。
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| 关 键 词： | 道德绑架 传媒导向 |
On the Moral Scale and Media-oriention |
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| Jia Guanghui.On the Moral Scale and Media-oriention[J].Press Circles,2008(6):75-77. |
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| Authors: | Jia Guanghui |
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| Abstract: | "Fan run incident" reflects a media-oriented issues,the media and public morality,there are still only a uni-fied,there have also been opposing side,in some cases the public and the media expect the opposite interpretation;At any time to promote media ethics is an important duty,because society needs moral yardstick to guide the direction of the general public and to promote ethical,critical error,self-discipline.Only in this way the community can set a good example of morality,and promote the building of a harmonious society. |
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| Keywords: | moral kidnapping of the media-driven |
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