| 企业营销道德失范的成因与对策 |
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| 引用本文： | 刘红叶.企业营销道德失范的成因与对策[J].玉溪师范学院学报,2010,26(3):1-5. |
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| 作者姓名： | 刘红叶 |
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| 作者单位： | 西北民族大学管理学院,甘肃,兰州,730030 |
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| 摘 要： | 企业营销道德失范存在于营销活动的全过程,其成因主要包括市场因素、社会文化因素、法制因素、企业经营哲学、个人因素等。针对这些原因,我们可以通过完善政府维护市场经济秩序的职能、相关法律法规,建立企业伦理守则、行业营销道德标准和树立正确的企业营销管理哲学及企业诚信理念,尽可能地杜绝失范的情况发生。
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| 关 键 词： | 企业 市场营销 道德失范 |
The Causes of Enterprises' Moral Misdemeanors in Marketing and Their Counter-Measures |
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| LIU Hongye.The Causes of Enterprises' Moral Misdemeanors in Marketing and Their Counter-Measures[J].Journal of Yuxi Teachers' College,2010,26(3):1-5. |
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| Authors: | LIU Hongye |
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| Institution: | LIU Hongye(School of Management,Northwest University for Nationalities,Lanzhou,Gansu 730030) |
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| Abstract: | Moral misdemeanors are found throughout the whole process of marketing. Factors of the market itself and factors of the social-culture,the legal system,the operation philosophy of the enterprises,and the persons involved all contribute to these offenses. To correct the causes,we need to perfect government's function in maintaining market order,improve relevant laws and regulations,establish enterprise ethics and trade marketing moral standards,build a righteous philosophy of enterprise marketing management,... |
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| Keywords: | enterprise marketing moral misdemeanor |
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