| 定位·重组:媒体应对WTO |
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| 引用本文： | 段京肃.定位·重组:媒体应对WTO[J].国际新闻界,2001(5). |
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| 作者姓名： | 段京肃 |
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| 作者单位： | 兰州大学新闻与传播学系!兰州，730000 |
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| 摘 要： | 我国媒体目前面对的主要是拥有巨额资本的国际性媒体集团的竞争。同它们的竞争不仅是意识形态的竞争 ,而且是资本、设备和技术、传播人才的竞争。在竞争中最有发言权的是有钱人 ,传播权利的获得建立在充足资金的基础上。在国际性媒体集团纷纷将目光投向我国市场的今天 ,我国媒体如果不能及时完成经营观念的重新定位 ,不能及时融入世界传播体系之中 ,将面对被排斥、被挤压的恶劣传播环境 ,失去在世界传播市场上平等竞争的权利和机会。
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| 关 键 词： | WTO 媒体产业 媒体重组 中国新闻事业 |
Positioning and Restructuring:media faces the WTO |
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| DUAN Jing-su.Positioning and Restructuring:media faces the WTO[J].Journal of International Communication,2001(5). |
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| Authors: | DUAN Jing-su |
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| Abstract: | China's media has to face competition from the world's media groups with huge assets.Competition with them means not only competition of ideology,but also competition of capital,equipment,technology and personnel.As world media groups turn their eyes on the Chinese market,Chinese media would lose its rights and opportunities for fair competition unless it repositions itself in the world communication system. |
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| Keywords: | WTO media industry media restructuring China's news cause |
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