| Abstract: | In recent years, with the increasingly wide application of Internet technology, online business is valued by all walks of life, which leads to a growing demand for E-marketing talents in companies. Meanwhile, the course of＂E-marketing＂is gradually becoming one of the most core curriculums in undergraduate col-leges. By the 1980s, many domestic universities put forward the slogan of＂Application-oriented Education＂, and said that prac-tice teaching is an important link in the cultivation of students＇ practical ability and innovative ability. Thus, as a course with high practice and application in universities, ＂E-marketing＂should focus more on the practical teaching, which can enable the students to experience the real work of E-marketing. This paper firstly analyzed the weakest aspect of E-marketing in practical teaching in the major of marketing in this stage of the university teaching. Then, based on this, we put forward feasibility sugges-tions from two aspects. |
