| 信息个性化干预对网络辟谣效果的影响研究 |
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| 引用本文： | 曾关秀,胡峰,温志强.信息个性化干预对网络辟谣效果的影响研究[J].情报资料工作,2022(1):41-51. |
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| 作者姓名： | 曾关秀 胡峰 温志强 |
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| 作者单位： | 天津师范大学政治与行政学院;韶关学院科学技术处;江苏省科学技术情报研究所;江苏省科学技术发展战略研究院 |
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| 基金项目： | 韶关市哲学社会科学规划项目“公共危机中网络舆情引导精准化治理研究”(项目编号:Q2020006);天津市哲学社会科学规划智库项目“推进社会高效能治理建设更高水平平安天津的对策研究”(项目编号:TJZDDY20-23)的研究成果。 |
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| 摘 要： | 目的/意义]受逆火效应影响,辟谣信息常常达不到预期效果,从信息个性化角度提出抑制逆火效应的方法,为治理网络谣言提供新策略。方法/过程]基于信息个性化技术及认知资源匹配假说理论,通过对个性化程度不同的辟谣信息进行分组实验,验证个性化程度高低对辟谣信息及信息受众处理辟谣信息所投入的认知资源的作用影响。结果/结论]个性化程度高的辟谣信息能够显著影响信息受众心智网络中关于谣言的原有观念及相关知识修正,而这一作用产生的原因主要是由于信息个性化程度能够正向的影响信息受众自身的认知资源分配。
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| 关 键 词： | 信息个性化 网络谣言 逆火效应 认知资源匹配假说 辟谣效果 |
Research on the Influence of Information Personalized Intervention on the Effect of Internet Rumor Refutation |
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| Zeng Guanxiu,Hu Feng,Wen Zhiqiang.Research on the Influence of Information Personalized Intervention on the Effect of Internet Rumor Refutation[J].Information and Documentation Services,2022(1):41-51. |
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| Authors: | Zeng Guanxiu Hu Feng Wen Zhiqiang |
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| Institution: | (College of Politics and Administration,Tianjin Normal University,Tianjin,300387;Science and Technology Division,ShaoguanUniversity,Guangdong,512005;Jiangsu Institute of Science and Technology Infonnation,Nanjing,210042;Jiangsu Academy of Science and Technology for Development,Nanjing,210042) |
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| Abstract: | Purpose/significance] Affected by the backfire effect, the information of refuting rumors often fails to achieve the desired effect. From the perspective of personalization, this paper puts forward a new way to combat the backfire effect and provide a new strategy for dealing with online rumors. Method/process] Based on the framework effect of personalization and theory of cognitive resource matching hypothesis, through grouping experiments on rumor refuting information with different degrees of personalization, this paper verifies the influence of the degree of personalization on the anecdotal information and the cognitive resources invested by the information audience in dealing with the anecdotal information. Result/conclusion] The highly personalized degree of rumor-refuting information can significantly influence the public’s original attitude toward rumors and relevant knowledge revision, so as to improve the public’s trust in rumor-refuting information. The main reason for this effect is that highly personalized framings can positively influence the public’s cognitive resource allocation. |
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| Keywords: | personalized information Internet rumors the backfire effect cognitive resource matching hypothesis rumor refutation |
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