| 集群社会资本对集群内品牌学习关系的影响研究 |
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| 引用本文： | 姚伟坤,周梅华,陈金波.集群社会资本对集群内品牌学习关系的影响研究[J].软科学,2010,24(1):32-36,41. |
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| 作者姓名： | 姚伟坤 周梅华 陈金波 |
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| 作者单位： | 1. 中国矿业大学管理学院,江苏,徐州,221116
2. 南京大学经济学院,南京,210093 |
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| 基金项目： | 教育部人文社会科学规划基金项目，中国博士后科学基金资助项目 |
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| 摘 要： | 在梳理集群社会资本的构成维度以及集群内品牌学习关系的基础上,分析了集群社会资本对集群内品牌学习关系的影响。分析表明:集群社会资本能够促进集群内的非正式沟通,增强人才流动的效率,从而促进品牌的非正式学习的效率;集群社会资本能够促进品牌与相关主体的学习互惠性,降低合作学习的冲突以及合作成本,从而促进品牌的正式学习的效率;集群社会资本能够促进品牌知识吸收能力的提高,从而提高个体品牌学习的效率。
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| 关 键 词： | 产业集群 社会资本 品牌 学习关系 |
Analysis of Influence of Social Capital of Clusters on Brand Learning Relations within Industrial Clusters |
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| YAO Wei-kun,ZHOU Mei-hua,CHEN Jin-bo.Analysis of Influence of Social Capital of Clusters on Brand Learning Relations within Industrial Clusters[J].Soft Science,2010,24(1):32-36,41. |
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| Authors: | YAO Wei-kun ZHOU Mei-hua CHEN Jin-bo |
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| Institution: | YAO Wei-kun1,ZHOU Mei-hua1,CHEN Jin-bo2(1. School of Management,China University of Mining & Technology,Xuzhou 221116,2. School of Economics,Nanjing University,Nanjing 210093 ) |
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| Abstract: | Based on the analysis of the dimensions of social capital of cluster,as well as the learning relations among brands within clusters,this paper analyzes the influence of social capital of clusters on brand learning relations. Results show that:social capital of clusters can promote informal communication within clusters,and can enhance the efficiency of the talent flow,so as to promote the brand of informal learning efficiency; social capital of clusters can improve mutual learning benefit among brands and o... |
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| Keywords: | industrial clusters social capital brand learning relation |
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