| 从韩剧热播看奥运会软环境建设 |
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| 引用本文： | 牛静,郭传鑫.从韩剧热播看奥运会软环境建设[J].浙江体育科学,2007,29(2):28-31. |
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| 作者姓名： | 牛静 郭传鑫 |
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| 作者单位： | 1. 北京体育大学,研究生院,北京,100084
2. 枣庄学院,体育系,山东,枣庄,277160 |
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| 摘 要： | 为了探讨奥运会软环境建设的标准和方向,从目前非常值得探讨的一个文化现象,即韩剧热播入手,在梳理了韩剧热播的现象和原因后,试图从韩剧的热播现象背后中寻找到汉城奥运会给世人留下的美好和文明的印象的根本原因。在此基础上,归纳了韩剧给北京奥运会软环境建设带来的启示,并提出了相应的对策和建议。
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| 关 键 词： | 韩剧 奥运会 软环境 |
| 文章编号： | 24114095 |
| 修稿时间： | 09 6 2006 12:00AM |
Discussion on Soft Environment Development of the Olympic Games from the Sight of Korea Series |
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| NIU Jing,GUO Chuan-xin.Discussion on Soft Environment Development of the Olympic Games from the Sight of Korea Series[J].Zhejiang Sport Science,2007,29(2):28-31. |
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| Authors: | NIU Jing GUO Chuan-xin |
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| Institution: | 1. Graduate College, Beijing University of PE, Beijing 100084, China 2. PE Department, Zaozhuang Institute, Zaozhuang 277160, China |
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| Abstract: | For the purpose of putting forward some standard and direction of soft environment development of Olympic Games,this article studies a hot culture phenomenon in China,which is popular Korea series,and discusses why they are so hot and popular.Then,this article try to combine this phenomenon with the 1988 Seoul Olympic Games,which gave the world a deep impression of polite and civilization and try to find the vital reasons.On these bases,this article then concludes what Korea series taught us and gives some advices on how to develop Beijing soft environment. |
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| Keywords: | Korea series Olympic Games soft environment |
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