| 新互联网时代下的数字化报纸——传统报业发展路径探析 |
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| 引用本文： | 许向东.新互联网时代下的数字化报纸——传统报业发展路径探析[J].国际新闻界,2006(12). |
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| 作者姓名： | 许向东 |
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| 作者单位： | 中国人民大学新闻学院 北京100872 |
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| 摘 要： | 随着网络信息传播平民化浪潮的涌起,传统报业日益面临成本、广告等问题。为了生存发展,传统报业凭借人才、品牌等优势走上借助网络发展的道路,以版面形式发布的新一代数字化报纸不仅能够适应在印刷媒体环境中成长起来的读者的阅读习惯,而且能够继续提升报纸的价值。
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| 关 键 词： | 新互联网时代 传统报业 数字化报纸 |
Development Approaches of Newspapers in the Current Internet |
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| XU Xiangdong.Development Approaches of Newspapers in the Current Internet[J].Journal of International Communication,2006(12). |
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| Authors: | XU Xiangdong |
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| Abstract: | The traditional newspapers in the current internet have to face such problems as the rising cost,the decreasing advertisement and so on.With professional workers and brand advantage,traditional newspapers have been stepping into the digital newspapers which not only adapt to the readers living in printing condition,but also improve the value of newspaper. |
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| Keywords: | Internet Traditional Newspapers Digital Newspapers |
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