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企业社会责任的动力机制研究——经济驱动抑或制度推进
引用本文:薛天山.企业社会责任的动力机制研究——经济驱动抑或制度推进[J].软科学,2016(8):88-91.
作者姓名:薛天山
作者单位:南京师范大学金陵女子学院,南京,210097
基金项目:国家社会科学基金青年项目(11CSH055)
摘    要:通过对1024家民营企业的问卷调查,比较分析了企业社会责任行为的两种动力机制:效率机制与合法性机制。结果表明,两种动力机制对企业社会责任行为均有推动作用,但更多的是为应对制度环境的压力而发生社会责任行为。

关 键 词:企业社会责任  效率机制  合法性机制

Study on Economic Driver or Institutional Driver---Based on Driving Forces of Corporate Social Responsibility
Abstract:Based on a survey from 1024 privately-owned corporations,this paper examines the two types of driving forces of corporate social responsibility,these are economic and institutional. Result finds out that these two driving forces all pro-mote corporate social responsibility. Chinese privately-owned corporations however are more likely to undertake social re-sponsibility when responding to the pressure of institution environment.
Keywords:corporate social responsibility  efficiency mechanism  legality mechanism
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