| 论公益广告的有效传播 |
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| 引用本文： | 陈红.论公益广告的有效传播[J].新闻界,2009(4). |
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| 作者姓名： | 陈红 |
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| 作者单位： | 西安工业大学文学与传播系,西安,710032 |
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| 摘 要： | 本文分析了我国公益广告传播中存在的问题,并从传播主体、广告创作、媒介选择,效果测评等四方面对公益广告的有效传播进行探讨.
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| 关 键 词： | 公益广告 有效性 有效传播 |
On the Effective Communication of Public Service Advertising |
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| Chen Hong.On the Effective Communication of Public Service Advertising[J].Press Circles,2009(4). |
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| Authors: | Chen Hong |
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| Abstract: | The paper analyzes the problems in the communication of public service advertising in China, and discusses the effective communication of public service advertising from the aspects of disseminator, advertising creation, media choice and effect evaluation. |
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| Keywords: | public service advertising effectiveness effective communication |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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