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Leveraging analytics to produce compelling and profitable film content |
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| Authors: | Behrens Ronny Foutz Natasha Zhang Franklin Michael Funk Jannis Gutierrez-Navratil Fernanda Hofmann Julian Leibfried Ulrike |
| Institution: | 1.Chair for Marketing and Media, University of Münster, Am Stadtgraben 13-15, 48143, Münster, Germany ;2.McIntire School of Commerce, University of Virginia, 340 Rouss and Robertson Hall, Charlottesville, VA, 22904, USA ;3.Institute for Creative and Cultural Entrepreneurship (ICCE), Goldsmiths, University of London, New Cross, London, SE14 6NW, UK ;4.Film University Babelsberg KONRAD WOLF, Marlene-Dietrich-Allee 11, 14482, Potsdam, Germany ;5.Universidad Pública de Navarra, Campus de Arrosadia, 31006, Pamplona, Spain ;6.EM Normandie Business School, Métis Lab, 30 rue de Richelieu, 76087, Le Havre Cedex, France ;7.Area 46 Development GmbH, Winsstra?e 46, Berlin, Germany ; |
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| 本文献已被 SpringerLink 等数据库收录！ | |