| Web2．0环境下的大学图书馆营销实践 |
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| 引用本文： | 尚月.Web2．0环境下的大学图书馆营销实践[J].四川图书馆学报,2009(3):10-12. |
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| 作者姓名： | 尚月 |
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| 作者单位： | 四川师范大学图书馆,四川,成都,610068 |
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| 摘 要： | 长期在商业组织中成功运用的市场营销法则已被图书馆的经营管理所认同。文章以4Rs营销理论为指导，提出了大学图书馆如何利用新的web2．0网络环境开展营销实践的思路。
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| 关 键 词： | 图书馆营销 4Rs理论 Web2.0 |
Academic Libraries Marketing Practices under the Web2.0 Environment |
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| SHANG Yue.Academic Libraries Marketing Practices under the Web2.0 Environment[J].Journal of The Sichuan Society for Library Science,2009(3):10-12. |
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| Authors: | SHANG Yue |
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| Institution: | SHANG Yue (Library, Sichuan Normal University, Chengdu 610068, China) |
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| Abstract: | Marketing which for the years has been used successfully by business organizations has now been considered equally related to the management of library organizations. As the guide of 4Rs marketing theory, this paper offered some ideas on how the academic libraries to use the new Web2.0 network environment to carry out the marketing practice. |
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| Keywords: | Web2 0 |
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