| 销售努力影响需求下的供应链协调契约研究 |
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| 引用本文： | 叶阿真,刘晓敏,韩凤萍.销售努力影响需求下的供应链协调契约研究[J].莆田学院学报,2010,17(4). |
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| 作者姓名： | 叶阿真 刘晓敏 韩凤萍 |
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| 作者单位： | 福建信息职业技术学院,福建,福州,350003 |
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| 摘 要： | 以具有需求不确定性和两阶段销售特点的一类易逝品为研究对象,针对需求受零售商销售努力影响的市场运作环境,运用随机动态规划方法对供应链节点企业的决策行为进行了建模分析。研究了供应链企业间采用成本分担的收入共享契约来协调供应链,使得供应链整体的绩效达到最优的问题。
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| 关 键 词： | 销售努力影响 供应链协调 收入共享契约 |
On Supply Chain Coordination Contract with Sales Effort Effects |
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| YE A-zhen,LIU Xiao-min,HAN Feng-ping.On Supply Chain Coordination Contract with Sales Effort Effects[J].journal of putian university,2010,17(4). |
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| Authors: | YE A-zhen LIU Xiao-min HAN Feng-ping |
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| Abstract: | This paper focuses on a perishable product that is characterized by the uncertain demand and two selling periods.The decision behaviors of agents on supply chain is modeled by using stochastic dynamic programming,according to demand setting with sales effort effects.How to coordinate the supply chain and maximize its performance among agents on supply chain is discussed by using a revenue and effect sharing contract. |
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| Keywords: | sales effort effects supply chain coordination revenue and effort sharing contract |
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