| 体育赛事举办者、电视转播方、赞助商合作与共赢发展现状的多维审视——基于第二届体育电视国际论坛的综述 |
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| 引用本文： | 王子朴,王晓虹.体育赛事举办者、电视转播方、赞助商合作与共赢发展现状的多维审视——基于第二届体育电视国际论坛的综述[J].首都体育学院学报,2006,18(6):22-24. |
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| 作者姓名： | 王子朴 王晓虹 |
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| 作者单位： | 首都体育学院,北京,100088 |
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| 摘 要： | 本文在对2006年“第二届体育电视国际论坛”探讨的主要问题进行总结与梳理的基础上，得出主要结论有：体育赛事与电视转播相互依存，但也相互对立；媒体技术革新对传统媒体的渗透以及新媒体成为传统媒体的延伸是当前体育赛事转播的主要特点；体育赛事赞助商随着自身品牌知名度的提升对赞助回报诉求发生了变化。
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| 关 键 词： | 体育赛事 电视转播 赞助商 体育电视国际论坛吵 |
| 文章编号： | 1009-783X（2006）06-0022-03 |
| 收稿时间： | 2006-10-22 |
| 修稿时间： | 2006年10月22 |
A Multi-aspect Review of the Developing Status of the Cooperation and Win-win Case between the Three Parties of Sport Events Hosts,the TV Broadcasters and Patrons——A Review Based on the 2nd International Forum of Sports and Television Broadcast |
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| WANG Zi-pu,WANG Xiao-hong.A Multi-aspect Review of the Developing Status of the Cooperation and Win-win Case between the Three Parties of Sport Events Hosts,the TV Broadcasters and Patrons——A Review Based on the 2nd International Forum of Sports and Television Broadcast[J].Journal of Capital College of Physical Education,2006,18(6):22-24. |
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| Authors: | WANG Zi-pu WANG Xiao-hong |
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| Institution: | Capital Institute of Physical Education,Beijing 100088, China |
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| Abstract: | After a summarization and review of the major issues discussed during the 2nd International Forum of Sports and TV Broadcast held in 2006,the authors of this paper have drawn the following conclusions.While sport events and TV broadcasting depend on each other,they may sometimes contradict;the main characteristics of current sport events broadcasting include the penetration of media's technological renovation toward traditional media and that new media has served as the extension of traditional media;there have been changes in the requests of rewards by patrons of sport events as they consider that the popularity of the brand names of their commodities have increased. |
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| Keywords: | Sport events TV broadcast Patrons International forum of sports and TV broadcast |
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