The audience product and the new media environment: Implications for the economics of media industries |
| |
| Authors: | Philip M Napoli |
| |
| Institution: | 1. Assistant Professor of Communications &2. Media Management in the Graduate School of Business Administration , Fordham University , New York City, U.S.A. E-mail: pnapoli@fordnam.edu |
| |
| Abstract: | Abstract The issues currently facing the book publishing industry are profound and the resolution of these issues will ultimately affect how the industry is defined in the future. One of the most important issues that the industry faces is the emergence of a whole range of new media which have created important managerial tensions within the book publishing firms. These tensions include defining what a book is in light of the multi‐dimensional content available as well as the development of new modes of delivery; whether to remain focused on producing great content or become a more technologically oriented company; and the best organizational approach. While these tensions may be viewed as creating turmoil, they have been catalysts of change and are creating opportunities that will ultimately enable the industry to regenerate its businesses, reach a new generation of readers, and create an environment that is more conducive to innovation. |
| |
| Keywords: | |
|
|
