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The influence of personality in determining farmer responsiveness to risk
Authors:Dr Marilyn Shrapnel  Dr Jim Davie
Institution:School of Natural and Rural Systems Management , The University of Queensland , Gatton Q., 4345, Australia
Abstract:Abstract

Rural landholders are undergoing extended economic hardship, manifested in a range of social and ecological problems that limit the capacity of local areas to recover to economic levels necessary to sustain settlement. The uncertain influence of climate on production represents just one of the range of risk factors that landholders must face. Survival depends on the capacity of landholders to respond strategically to the stress which these risk factors generate. Our research indicates landholders’ capacity to modify land‐management practices, are dictated by their underlying personality traits and by presence or absence of other psychiatric morbidity. Where stresses exist, the capacity of people to respond actively to a planned problem solution diminishes. The psychological profiles of people tend to fall into three groups ‐ those who can generally cope; those who can usually cope but undergo dysfunctional episodes under acute stresses, and those who generally cannot cope.

In the grazing lands of central western Queensland, our findings suggest a predominant personality profile consistent with an ability to cope with isolation and the other particular challenges that characterise this way of life. There are two important implications in these results. The first relates to land stewardship and has significant lessons for government intervention in terms of rural policy and approaches to extension. In particular, there are lessons pertinent to the success of Landcare and associated community based initiatives. The second relates to the broad area of rural health as highlighted by the alarming rates of suicide found in rural Australia. In previous decades, those with personality styles less well‐suited to this industry, found employment in nearby rural towns. This option has declined as government policy has favoured the withdrawal of services and resources, hastening depopulation of rural areas. The resultant weakening of the social fabric of rural society is a cause of tension and stress with serious health implications. Previous approaches to rural sociology have not emphasised individual personality traits in seeking to understand the complexity of the human‐environment relationships which determine land use. Nor has personality been invoked is assessing the potential of landholders to adopt ecologically sustainable practices. Further research is planned to consolidate our findings through comparative investigations in other branches of rural industry. JAgr Educ Ext (2001, 7, 3, pp 167–178)
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