Communist media economics and the consumers: The case of the print media of East Central Europe |
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| Authors: | Ágnes Gulyás |
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| Institution: | Senior Lecturer in Media and Cultural Studies , Cantenbury Christ Church University College , United Kingdom E-mail: a.gulyas@cant.ac.uk |
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| Abstract: | Abstract Entrepreneurship theory complements established approaches to media management research with an alternative frame for viewing media ownership and the media's capacity for content diversity. Established entrepreneurship metrics were applied to media industries in the United States. All media sectors experienced varying rates in the second half of the last century; by the turn of the new century, nearly all were more entrepreneurial than any other U.S. service or manufacturing industry. |
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