Communicating Library Impact on Retention: A Framework for Developing Reciprocal Value Propositions |
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| Authors: | Adam L Murray Ashley P Ireland |
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| Institution: | 1. Dean of Libraries &2. Educational Technologies, James Madison University, Harrisonburg, VA, USA;3. Dean of University Libraries, Murray State University, Murray, KY, USA |
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| Abstract: | This article explores the trends identified in a survey of library directors on efforts to document and communicate library contributions to student retention. Library deans/directors have little in the way of communication methods for sharing library impact on retention. Methods that are used tend to be unidirectional in nature. Based on these results, this article also presents a framework of stakeholder markets and examples of reciprocal value propositions library leaders could develop around library contributions to retention efforts. This in turn can assist with advocacy and the communication of academic library value to university leaders and other higher education stakeholders. |
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| Keywords: | library value retention communication value proposition advocacy assessment |
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