| 关于汉语游学项目的开发与研究 |
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| 引用本文： | 陈丽君.关于汉语游学项目的开发与研究[J].浙江教育学院学报,2011(3):104-108. |
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| 作者姓名： | 陈丽君 |
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| 作者单位： | [1]华东师范大学中文系,上海200241;[2]浙江旅游职业学院社科部,浙江杭州311231 |
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| 基金项目： | 杭州市哲学社会科学规划课题 |
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| 摘 要： | 随着中国国际地位的提升和旅游业的兴起,汉语游学项目具有很强的开发研究前景。通过市场分析和调查探讨了汉语游学项目的可行性、开发途径和盈利模式。
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| 关 键 词： | 汉语游学 旅游产品 开发与研究 |
An Analysis of the Development and Research of Chinese Study Tour Project |
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| CHEN Lijun.An Analysis of the Development and Research of Chinese Study Tour Project[J].Journal of ZHEJIANG Education Institute,2011(3):104-108. |
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| Authors: | CHEN Lijun |
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| Institution: | CHEN Lijun1,2(1.Chinese Department,East China Normal University,Shanghai 200241,China,2.Social Science Department,Zhejiang Tourism College,Hangzhou 311231,China) |
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| Abstract: | With the upgrading of China＇s international status and the rise of tourism,Chinese Study Tour Projects are showing good prospects of development and research.This paper examines the feasibility,approaches,procedures and profit models of Chinese study tour project,through market analysis and investigation of the object. |
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| Keywords: | Chinese study tour tourism product development and research |
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