| 河南传媒业区域化发展对策 |
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| 引用本文： | 靳义增.河南传媒业区域化发展对策[J].南阳师范学院学报,2012(1):88-91. |
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| 作者姓名： | 靳义增 |
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| 作者单位： | 南阳师范学院新闻与传播学院 |
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| 基金项目： | 2010年河南省科技厅软科学研究项目“比较视野下的河南传媒业区域发展对策研究”(102400440110)阶段性成果 |
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| 摘 要： | 河南传媒业发展应实施区域化发展战略,以区域市场为主体目标市场,以区域文化特征为传媒定位依托,以区域传媒资源整合构建良性竞争的传媒生态环境,走区域化发展之路,从而实现河南传媒业新一轮的跨越式发展。
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| 关 键 词： | 河南传媒业 区域化 发展对策 |
On the Strategies for the Regionalized Development of Henan Media Industry |
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| JIN Yi-zeng.On the Strategies for the Regionalized Development of Henan Media Industry[J].Journal of Nanyang Teachers College,2012(1):88-91. |
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| Authors: | JIN Yi-zeng |
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| Institution: | JIN Yi-zeng(School of Journalism & Communication,Nanyang Normal University,Nanyang,Henan 473061,China) |
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| Abstract: | The development of Henan media industry should follow regionalized development strategies,focus on regional media market,rely on the distinctive characteristics of regional culture,and construct a sound media eco-environment for benign competition by integrating regional media resources.Only by embarking on the path of regionalized development can the media industry in Henan achieve a new round of leapfrog development. |
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| Keywords: | Henan media industry regionalization development strategy |
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