| 高校广告教育的现代观念转变和课程内容实践创新 |
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| 引用本文： | 杜永利.高校广告教育的现代观念转变和课程内容实践创新[J].广西广播电视大学学报,2007,18(3):47-50. |
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| 作者姓名： | 杜永利 |
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| 作者单位： | 武汉工业学院人文系,湖北武汉,430023 |
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| 摘 要： | 现代广告业发展对人才提出了很高的要求,对高校广告学学科建设必须进行观念改革和实践创新。为适应全球经济一体化的环境和培养高校广告教育和广告人才的发展需要,本文拟从广告课程的观念转变和课程内容实践创新两方面提出具体建议。
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| 关 键 词： | 广告教育 课程体系 高等教育 |
| 文章编号： | 1008-7656(2007)03-0047-04 |
| 修稿时间： | 2007年6月2日 |
Modern Concept Shift and Program Practice Innovation in Advertising Education in Higher Learning Institutes |
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| Du Yong Li.Modern Concept Shift and Program Practice Innovation in Advertising Education in Higher Learning Institutes[J].Journal of Guangxi Radio and TV University,2007,18(3):47-50. |
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| Authors: | Du Yong Li |
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| Abstract: | Current advertising education is divorced from the development of advertisement industry and its manpower demand,it urgently calls for concept shift and practice innovation in advertising education in china.This paper gives some suggestions on both concept changing on advertising subject and content practice innovation for adapting global economy environment and the requirement of advertising education and advertisement industry tal- ents training. |
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| Keywords: | advertising education program system higher education |
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