| 基于顾客感知价值的江苏省酒店企业微博营销策略建议 |
| |
| 引用本文： | 陈福明.基于顾客感知价值的江苏省酒店企业微博营销策略建议[J].高职论丛,2011(3). |
| |
| 作者姓名： | 陈福明 |
| |
| 作者单位： | 苏州经贸职业技术学院; |
| |
| 摘 要： | 在电子商务环境下,微博适应了用户互动交流的需求,顺应了信息传播方式大变革的趋势。作为互联网的一种最新应用模式,对中国企业的电子商务发展起到了很大的推动作用。了解微博营销的内容、特点和赢利模式,对酒店企业的网络营销发展具有特殊的积极意义。本文介绍了微博营销的特点和内涵,对国内外实例进行了实证分析,并探讨了微博营销的赢利模式。
|
| 关 键 词： | 电子商务 微博 营销 |
Microblogging Marketing Strategy Analysis of Jiangsu Hotel Enterprise in E-commerce |
| |
| Fuming Chen.Microblogging Marketing Strategy Analysis of Jiangsu Hotel Enterprise in E-commerce[J].Higher Vocational Education Forum,2011(3). |
| |
| Authors: | Fuming Chen |
| |
| Institution: | Fuming Chen |
| |
| Abstract: | the microblogging interaction adapted to the needs of users In e-commerce environment,and goes with the information means the trend of great change.As a recent application of the Internet model,the development of e-commerce companies in China has played a significant role in promoting.to know microblogging marketing content,features and profit model has a special positive in the development of Chinese enterprises in the network marketing.This article describes the characteristics of marketing microblogging ... |
| |
| Keywords: | e-commerce microblogging marketing |
| 本文献已被 CNKI 等数据库收录！ |
|
