| 中小型企业提高网络营销效果的策略研究 |
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| 引用本文： | 张建奎,王美婷.中小型企业提高网络营销效果的策略研究[J].职大学报,2011(1):92-94. |
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| 作者姓名： | 张建奎 王美婷 |
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| 作者单位： | 潍坊职业学院,山东省,潍坊市,261031 |
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| 摘 要： | 中小企业是我国企业的主体,对我国经济有着重要的作用,实施网络营销抢占网络市场对于中小企业来说有着重要的意义。本文从中小型企业如何利用现有资源提高网络营销效果的角度,在对中小型企业进行优劣势分析的基础上,提出了中小型企业提高网络营销效果的策略。
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| 关 键 词： | 中小型企业 网络营销效果 策略 |
On the Strategies of the Small and Medium Enterprises to Improve the Effectiveness of Network Marketing |
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| ZHANG Jian-kui,WANG Mei-ting.On the Strategies of the Small and Medium Enterprises to Improve the Effectiveness of Network Marketing[J].Journal of the Staff and Worker's University,2011(1):92-94. |
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| Authors: | ZHANG Jian-kui WANG Mei-ting |
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| Institution: | ZHANG Jian-kui,WANG Mei-ting |
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| Abstract: | Small and medium enterprises are the main body of Chinese enterprises,and play an important role in the Chinese economy.The implementation of network marketing is important significance for SMES to seize the network market.From the point of view improving online marketing effectiveness by using the existing resources,this article presents the strategies for small and medium enterprises to improve their online marketing on the basis of the analysis of the advantages and disadvantages for small and medium ent... |
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| Keywords: | Small and medium enterprises Effects of network marketing strategy |
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