| 平面广告设计的创意 |
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| 引用本文： | 熊英.平面广告设计的创意[J].承德职业学院学报,2004,9(3):51-52. |
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| 作者姓名： | 熊英 |
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| 作者单位： | 承德民族师专 |
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| 摘 要： | 平面广告设计作为一种包容性很强的领域,其创意由广告的观念派生,以美学和视觉心理学的规律为依据,通过确立主题来凝聚广告的诉求重点,具有多义性,多层次性.其创意过程可归纳为感觉性、趋向性、想象性、情绪性、逻辑性、视觉性等方面,因其是在有限时空氛围中,求得无限创造力,往往作为优先决断被放在重要位置上.
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| 关 键 词： | 平面广告 创意 多义性 多层次性 平面广告设计 创意 Design Advertisement Plane 位置 创造力 无限 时空 有限 视觉性 逻辑 情绪性 趋向性 感觉性 过程 多层次性 多义性 重点 主题 |
| 文章编号： | 1009-0894(2004)03-0051-02 |
| 修稿时间： | 2004年6月28日 |
The Originality of Plane Advertisement Design |
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| Xiong Ying.The Originality of Plane Advertisement Design[J].Journal of Chengde Vocational College,2004,9(3):51-52. |
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| Authors: | Xiong Ying |
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| Abstract: | Plane advertisement designas a very comprehensive fieldis originated from advertisement concept.It follows the rules of aesthetics and psychology and agglomerate the emphases of advertisement by establishing the motive of the advertisement with the character of multivocality and multi levels.The process of originality can be concluded as sensuality,tropism,imagination,emotionality,logicality and vision etc.As it achives infinite creativity with limit space,it is often put on the important place with priority. |
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| Keywords: | plane advertisement originality multivocality multi levels |
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