| 泸州白酒包装设计的地方性特色研究 |
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| 引用本文： | 叶永春.泸州白酒包装设计的地方性特色研究[J].泸州职业技术学院学报,2010(1). |
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| 作者姓名： | 叶永春 |
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| 作者单位： | 泸州职业技术学院基础部; |
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| 摘 要： | 本文首先分析市场上现有的泸州白酒包装设计,对现有包装设计的文化内涵、造型设计、图案样式、色彩运用、文字形式的优点和不足作出分析与研究,并提出进一步挖掘泸州地方文化内涵、增加造型设计、丰富图案样式、合理色彩搭配、拓展文字形式、拓宽材料选择等改进措施,为设计者提供了既保留地方文化,又带有鲜明时代特征,具有全新视觉形象和艺术感染力的白酒包装设计方案。
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| 关 键 词： | 泸州白酒 包装设计 地方文化 |
Study on Local Flavour of Luzhou Liquor Package Design |
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| Ye Yongchun.Study on Local Flavour of Luzhou Liquor Package Design[J].Journal of Luzhou Vocational Technical College,2010(1). |
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| Authors: | Ye Yongchun |
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| Institution: | Basic Courses Department/a>;Luzhou Vocational and Technical College/a>;Luzhou/a>;Sichuan/a>;646005 |
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| Abstract: | Upon the analysis of present package design of Luzhou liquor in the market, the paper analyzes the advantages and disadvantages of the cultural connotation, modeling design, pattern design, color application and character design. The paper further propses some measures to tap cultural connotation, increase modeling design, enrich pattern design, perfect color application and better character design. The package design with brand-new video image and artistic apeal both protect local culture and carry fresh f... |
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| Keywords: | Luzhou liquor package design local culture |
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