| 以文化增加郴州旅游商品附加值的思考 |
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| 作者单位： | 广西师范大学历史文化与旅游学院 广西桂林541001 |
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| 摘 要： | 旅游商品是文化的载体,文化可以增加旅游商品的附加值。郴州市旅游商品开发过程中对本土文化内涵的挖掘不够充分。用文化增强郴州旅游商品附加值的思路有三:一是加大郴州地方文化资源的整合力度,二是寻找切入点,为旅游商品增加郴州的地方文化特色,三是走产、学、研、销相结合的道路,增加郴州旅游商品的文化魅力和吸引力。
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| 关 键 词： | 旅游商品 郴州文化 附加值 |
On Boosting the Value-added of Tourism Products With Culture |
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| Authors: | LI Zhi-liang |
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| Abstract: | Tourism product is the carrier of culture which could otherwise boost the value-added of the product.The ChenZhou's cultural essense has not been fully extravacated in the course of development.There are three ways to upgrade ChenZhou's value-added of its tourism products:First,to make greater efforts to consolidate local cultural sources;Second,to identify the key point and hightlight its local culture;Third,to increase the attractiveness of its tourism porducts by way of integrating four methods-generating,learning,researching and selling. |
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| Keywords: | Tourism Products ChenZhou's Culture Value-added |
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