| 广东江门市旅游客源市场开发对策研究 |
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| 作者单位： | 江门职业技术学院经济管理系 |
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| 摘 要： | 目前江门市旅游客源市场开发的着眼点还是停留在对现有旅游产品的促销上,对如何扩大现有旅游产品的销售市场考虑得较多,而对旅游者的消费需求考虑得较少,因而在客源市场的拓展方面,很难取得突破性的发展。出路是从分析江门自身客源市场、江门以外的旅游客源市场的旅游需求入手,从而根据游客的旅游需求以及自身的旅游产品实际供给情况提出有的放矢的对策。
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| 关 键 词： | 江门 旅游客源市场 对策 |
Countermeasures for the Development of Tourist Source Market of Jiangmen City |
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| Authors: | Chen Hui and Wu Feng |
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| Abstract: | At present, the Development of Tourist Source Market of Jiangmen City is still limited in tourism product promotion, with little concern for the expansion of tourism products or the tourists' consuming demand . Thus, it is difficult to achieve breakthrough development of the tourist source markets. In this major source markets from Jiangmen their own, Jiangmen outside the tourist market analysis of the demand for tourism, according to the travel needs of tourists and their tourism products targeted to the actual situation of supply response. |
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| Keywords: | Jiangmen tourist source market countermeasures |
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