| 河北省体育产业发展现状与对策研究 |
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| 引用本文： | 孙班军,李燕.河北省体育产业发展现状与对策研究[J].河北体育学院学报,2011,25(2):1-3,73. |
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| 作者姓名： | 孙班军 李燕 |
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| 作者单位： | 河北体育学院,石家庄,050041 |
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| 基金项目： | 河北省社会科学基金项目子课题(HB10TTY015) |
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| 摘 要： | 以河北省体育及相关产业调查统计的数据为基础,运用文献资料法、问卷调查法、访谈法和数理统计法,对河北省体育产业发展现状和制约因素进行了分析,并提出完善全省体育产业发展规划,加大扶持力度;研究制定相关政策,创造良好发展环境;提高体育产业市场化程度;优化体育产业结构;扩大和夯实群众体育基础;实施品牌战略等发展建议。
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| 关 键 词： | 河北省 体育产业 制约因素 产业结构 品牌战略 |
Sports Industry Development in Hebei Province and Countermeasures |
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| SUN Ban-jun,LI Yan.Sports Industry Development in Hebei Province and Countermeasures[J].Journal of Hebei Institute of Physical Education,2011,25(2):1-3,73. |
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| Authors: | SUN Ban-jun LI Yan |
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| Institution: | SUN Ban-jun,LI Yan(Hebei Institute of Physical Education,Shijiazhuang 050041,China) |
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| Abstract: | Based on data from survey on sports and related industries in Hebei,status quo and restricting factors for Hebei sports industry were analyzed by adopting approaches of literature review,questionnaire,interview,and statistics.Advice was to perfect the province's sports industry development plan;increase efforts to support the sports industry;study and formulate relevant policies to create a favorable environment for development;improve market-oriented sports industry;optimize the industrial structure;expand... |
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| Keywords: | Hebei sports industry restricting factors industrial structure brand strategy |
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