| 山东民俗体育旅游发展现状与对策研究 |
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| 引用本文： | 高丽.山东民俗体育旅游发展现状与对策研究[J].河北体育学院学报,2019,33(6):35-40. |
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| 作者姓名： | 高丽 |
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| 作者单位： | 鲁东大学 体育学院，山东 烟台264025 |
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| 基金项目： | 2019年度山东省社会科学规划研究专项课题（19CKPJ06） |
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| 摘 要： | 采用文献资料法和问卷调查法，对山东民俗体育旅游开发的优势条件、开放现状进行分析。指出，山东各地依托丰富的民俗体育旅游自然和人文资源优势，推出民俗体育节庆游、民俗体育赛事游、民俗体育演艺游、民俗体育休闲游等一系列主题鲜明的民俗体育旅游产品。但仍存在产品类型单一、地域发展不平衡，认识不充分、管理体制和运营机制有待完善，发展要素不足、旅游配套体系与产业链缺乏等问题。为此提出强化政府主导作用，完善相关扶持政策；打造特色旅游产品，加强旅游品牌建设；创新营销推广，拓展市场空间；完善旅游要素配置，提升服务质量等对策和建议。为推动山东民俗体育旅游开发实践及可持续发展、促进地方经济发展提供参考。
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| 关 键 词： | 山东 民俗体育旅游 旅游资源 扶持政策 品牌建设 |
Research on the Current Situation and Countermeasure of Folk Sports Tourism in Shandong Province |
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| GAO Li.Research on the Current Situation and Countermeasure of Folk Sports Tourism in Shandong Province[J].Journal of Hebei Institute of Physical Education,2019,33(6):35-40. |
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| Authors: | GAO Li |
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| Institution: | School of Physical Education, Ludong University, Yantai 264025, China |
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| Abstract: | By methods of literature and questionnaire, this paper makes an analysis of the advantages and opening status of Shandong folk sports tourism development. It is pointed out that relying on the rich natural and human resources of folk sports tourism, Shandong provinces have launched a series of folk sports tourism products with distinctive themes, such as folk sports festival tours, folk sports events tours, folk sports entertainment tours and folk sports leisure tours. But there are still some problems, such as limited product types, unbalanced regional development, insufficient understanding, imperfect management system and operation mechanism, insufficient development factors, lack of tourism supporting system and industrial chain. To this end, the paper puts forward some countermeasures and suggestions, such as strengthening the leading role of governments to improve relevant supporting policies, creating characteristic tourism products to strengthen the construction of tourism brand, innovating marketing promotion to expand market space, improving the allocation of tourism elements to enhance service quality. It provides a reference for promoting the development practice and sustainable development of Shandong folk sports tourism and promoting local economic development. |
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| Keywords: | Shandong folk sports tourism tourism resources support policy brand building |
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