| 绿色营销策略在体育旅游中的应用——以"环京津体育旅游圈"为例 |
| |
| 引用本文： | 孙班军,黄志强,郑浩.绿色营销策略在体育旅游中的应用——以"环京津体育旅游圈"为例[J].河北体育学院学报,2007,21(3):1-3,9. |
| |
| 作者姓名： | 孙班军 黄志强 郑浩 |
| |
| 作者单位： | 1. 河北体育学院,河北,石家庄,050041
2. 石家庄经济学院,河北,石家庄,050031 |
| |
| 基金项目： | 2006年度河北省哲学社会科学规划研究项目(200604013)阶段性成果 |
| |
| 摘 要： | 从绿色营销理念的内涵入手,论证了体育旅游实施绿色营销的必要性。具体从产品、价格、分销和促销四个方面对环京津体育旅游圈的绿色营销体系进行了设计,并进一步指出了开展体育旅游绿色营销应该注意的问题,以期为新时期体育旅游事业实现社会效益和经济效益的双赢提供参考。
|
| 关 键 词： | 体育旅游 绿色营销 环京津 |
| 文章编号： | 1008-3596（2007）03-0001-03 |
| 修稿时间： | 2007-01-25 |
Green Marketing in Sports Tourism——Take "Sports Tourism Ring around Beijing and Tianjin" as an Example |
| |
| SUN Ban-jun,HUANG Zhi-qiang,ZHENG Hao.Green Marketing in Sports Tourism——Take "Sports Tourism Ring around Beijing and Tianjin" as an Example[J].Journal of Hebei Institute of Physical Education,2007,21(3):1-3,9. |
| |
| Authors: | SUN Ban-jun HUANG Zhi-qiang ZHENG Hao |
| |
| Institution: | Hebei Institute of Physical Education, Shijiazhuang 050041, China; Shijiazhuang University of Economics, Shijiazhuang 050031, China |
| |
| Abstract: | This paper starts from expounding the connotation of green marketing ideology and then discusses the necessity of complementing it to develop sports tourism.From four aspects of the product,price,place and promotion,the writer designs the green marketing system for the sports tour circle around Beijing and Tianjin;meanwhile,problems worthy of notice are pointed out,aiming to offer reference for the sport tourism promotion both in social effect and economic effect. |
| |
| Keywords: | sports tourism green marketing around Beijing and Tianjin |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
