| 网络媒体大型体育赛事报道中国家形象塑造探析 |
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| 引用本文： | 凡菲,黄昕.网络媒体大型体育赛事报道中国家形象塑造探析[J].河北体育学院学报,2013(5):13-17. |
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| 作者姓名： | 凡菲 黄昕 |
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| 作者单位： | 沈阳体育学院体育人文学院,沈阳110102 |
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| 基金项目： | 2012年度辽宁省社会科学规划基金项目（L12DXW014） |
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| 摘 要： | 运用文献资料、对比分析和数理统计等方法,以新浪网和凤凰网2012年伦敦奥运会期间的报道为研究对象,通过有针对性地选择典型事件构建报道分析框架,研究并总结网络媒体大型体育赛事报道在塑造国家形象中发挥的作用及优势,讨论了网络媒体大型体育赛事报道在塑造国家形象时存在的问题,并对该类报道如何更好塑造国家形象提出建议。
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| 关 键 词： | 网络媒体 大型体育赛事报道 国家形象 |
Analysis on Shaping Image of State in Network Reports of Major Sport Events |
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| FAN Fei,HUANG Xin.Analysis on Shaping Image of State in Network Reports of Major Sport Events[J].Journal of Hebei Institute of Physical Education,2013(5):13-17. |
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| Authors: | FAN Fei HUANG Xin |
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| Institution: | (Sports Humanities College, Shenyang Sport University, Shenyang 110102, China) |
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| Abstract: | This paper studies the role and advantage of shaping the image of the state in the network media reports of major sports events by using the methods of literature review, comparative analysis and mathematical statistics. Taking 2012 London Olympic reports of Sina and Ifeng as research subjects, and selecting the representative events to construct reports analysis framework, this paper reveals the problems of shaping the image of the state in the network media reports in major sports e- vents, and offers the suggestions on how to shape the image of state in the major sports events reports for network media. |
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| Keywords: | network media major sports events reports image o{ state |
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