| 论武术市场化推广的品牌营销策略 |
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| 引用本文： | 李世红,王兴一.论武术市场化推广的品牌营销策略[J].河北体育学院学报,2009,23(1):91-93. |
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| 作者姓名： | 李世红 王兴一 |
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| 作者单位： | 太原科技大学,化学与生物工程学院,山西,太原,030024 |
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| 摘 要： | 充分认识品牌营销在武术推广中的重要作用，运用品牌营销的理论，制定适合于武术发展特点的品牌营销战略，选择有效的品牌营销途径和方法，为武术树立品牌形象，扩大影响，促进武术的繁荣与发展。
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| 关 键 词： | 武术 市场化 品牌营销 |
Discussion on Brand Marketing Strategy of Wushu for Promotion |
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| LI Shi-hong,WANG Xing-yi.Discussion on Brand Marketing Strategy of Wushu for Promotion[J].Journal of Hebei Institute of Physical Education,2009,23(1):91-93. |
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| Authors: | LI Shi-hong WANG Xing-yi |
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| Institution: | School of Applied Science;Taiyuan University of Science and Technology;Taiyuan 030024;China |
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| Abstract: | This paper discussed the important role of brand marketing in popularizing wushu,made strategy fit for the wushu development;gave some advice on how to select approaches to effective marketing,aiming to build the brand image of wushu,extend its influence and promote its prosperous development. |
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| Keywords: | wushu marketization brand marketing |
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