| 青海省打造品牌赛事促进区域竞赛表演市场发展研究 |
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| 引用本文： | 李鸿斌.青海省打造品牌赛事促进区域竞赛表演市场发展研究[J].河北体育学院学报,2010,24(3):22-26. |
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| 作者姓名： | 李鸿斌 |
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| 作者单位： | 青海大学,西宁,810016 |
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| 摘 要： | 运用文献资料法、专家访谈法、调查法和实地考察法,对青海省已开展的三大品牌赛事、体育竞赛表演市场以及相关体育市场进行深入分析。认为：经济欠发达的青海省应依据省情和区域体育产业市场发展的实际水平,有选择地确立以体育竞赛表演市场为核心的青海省体育产业结构,理性认识三大品牌赛事发展中存在的问题,借鉴＂环法赛＂的成功经验,引入国外先进的产业市场集群发展模式理论,打造以三大品牌赛事为主体的体育竞赛表演市场集群,以带动和促进区域体育产业市场整体又好又快发展。
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| 关 键 词： | 青海省 竞赛表演市场 集群 品牌赛事 |
Building Brand Events to Promote the Development of Regional Sports Competition Performance Market in Qinghai Province |
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| LI Hong-bin.Building Brand Events to Promote the Development of Regional Sports Competition Performance Market in Qinghai Province[J].Journal of Hebei Institute of Physical Education,2010,24(3):22-26. |
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| Authors: | LI Hong-bin |
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| Institution: | Qinghai University;Xining 810016;China |
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| Abstract: | A deep analysis was carried out on three brand events,sports competition performance market and related sports market of Qinghai province by literature review,expert interview and field investigation.Results indicates that undeveloped Qinghai should act on the provincial conditions and the real level of regional sports industry market,selectively establish sports industry structure with sports competition performance market as the core,and rationally realize the problems of three brand events,refer to the s... |
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| Keywords: | competition show market cluster brand events Qinghai province |
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