| 长株潭地区体育产业发展战略研究 |
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| 引用本文： | 符健,杨洁.长株潭地区体育产业发展战略研究[J].河北体育学院学报,2008,22(5). |
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| 作者姓名： | 符健 杨洁 |
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| 作者单位： | 1. 湖南理工职业技术学院,湖南,湘潭,411104
2. 湖南工程学院体育教学部,湖南,湘潭,411104 |
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| 摘 要： | 在对长株潭地区的体育产业发展情况进行调研的基础上，根据体育经济学、体育产业学和社会学等理论提出了开拓长株潭地区体育市场、培养体育消费群体的一些途径与方法，以期提升长株潭地区体育产业竞争力，促进湖南省体育产业整体发展，为湖南省的经济发展创造新的经济增长点。
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| 关 键 词： | 长株潭 体育市场 体育消费群体 |
Study on the Development Strategy of the Sports Industry in Changsha-Zhuzhou-Xiangtan Region |
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| FU Jian,YANG Jie.Study on the Development Strategy of the Sports Industry in Changsha-Zhuzhou-Xiangtan Region[J].Journal of Hebei Institute of Physical Education,2008,22(5). |
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| Authors: | FU Jian YANG Jie |
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| Abstract: | Based on the investigation about the development circumstances of sports industry in Changsha-Zhuzhou-Xiangtan region,this paper suggested some ways and means to expand the sports market and cultivate the sports consumption groups in this region according to related theories about sports economics,sports industry and sociology,and so on.Through these ways and means we hope to promote the competitive strength of sports industry in Changsha-Zhuzhou-Xiangtan region,thus make sports industry develop holistically in Hunan province,and foster new areas in economy in Hunan province. |
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| Keywords: | Changsha-Zhuzhou-Xiangtan sports market sports consumption groups |
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