| 我国高校体育产业发展对策研究 |
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| 引用本文： | 杜光友,郭敏.我国高校体育产业发展对策研究[J].河北体育学院学报,2005,19(2):23-25. |
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| 作者姓名： | 杜光友 郭敏 |
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| 作者单位： | 华中师范大学,体育系,湖北,武汉,430079 |
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| 摘 要： | 运用文献资料法，调查示和专家访谈法，总结了目前我国高校体育产业普遍存在的问题，在分析我国高校体育产业发展的有利条件的基础上，提出了我国高校体育产业发展的对策和途径；一是成立有限责任公司，进行科学化管理，二是积极进行体育市场营销，开展多项经营。
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| 关 键 词： | 高校体育产业 现状 对策 |
| 文章编号： | 1008-3596(2005)02-0023-03 |
| 修稿时间： | 2004年9月23日 |
Research on the Development of College Sports Industry |
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| DU Guang-you,GUO Min.Research on the Development of College Sports Industry[J].Journal of Hebei Institute of Physical Education,2005,19(2):23-25. |
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| Authors: | DU Guang-you GUO Min |
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| Abstract: | The documentary analysis, on-the-spot investigation and expert interview methods are comprehensively adopted to summarize the current situation and development of the college sports industry. The problems and the advantages to the development of the college sports industry are dwelt on and some feasible countermeasures to the development of the college sports industry are brought forward: firstly, to set up incorporated company to accomplish scientific administration; secondly, to undertake sport marketing and participate in multiple term management. |
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| Keywords: | college sports industry present conditions measure |
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