| 大众传媒视角下艺术体操的软化发展 |
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| 引用本文： | 孟慧丽.大众传媒视角下艺术体操的软化发展[J].河北体育学院学报,2011,25(2):24-27. |
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| 作者姓名： | 孟慧丽 |
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| 作者单位： | 洛阳理工学院体育部,河南洛阳,471023 |
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| 摘 要： | 采用文献资料法和逻辑分析法,从大众传播的角度,分析艺术体操软化发展的内涵及其与大众传媒的关系,探讨了艺术体操软化发展的途径与措施。提出艺术体操的软化发展需要大众传媒,大众传媒促进艺术体操的软化发展。合理利用大众媒体,发挥各自优势;传播者和＂把关人＂应处理好竞技艺术体操、大众艺术体操和学校艺术体操三方面的关系;加强艺术体操产业的建设等是艺术体操软化发展的重要途径。继续创新艺术体操文化理念,注重传播的技巧和方法,依靠国家政策加速体育频道的分众传播,大力开展学校艺术体操等是艺术体操软化发展的有效措施。
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| 关 键 词： | 艺术体操 大众传媒 软化发展 |
Softening Artistic Gymnastics from Perspective of Mass Media |
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| MENG Hui-li.Softening Artistic Gymnastics from Perspective of Mass Media[J].Journal of Hebei Institute of Physical Education,2011,25(2):24-27. |
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| Authors: | MENG Hui-li |
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| Institution: | MENG Hui-li(Department of Physical Education,Luoyang Institute of Science and Technology,Luoyang 471023,China) |
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| Abstract: | By literature review and logical analysis,from the perspective of mass communication,the softening artistic gymnastics and its relationship with mass media,the means and measures to stimulate the softening artistic gymnastics has been studied.Mass communication was found necessary to promote the softening artistic gymnastics;therefore,people should make rational use of it and give full play to advantages of both parties.Communicators and the gate-keepers should deal with the relationship among competitive a... |
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| Keywords: | artistic gymnastics mass media softening development |
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