| 江苏省高校体育培训市场开发的SWOT分析及对策研究 |
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| 引用本文： | 张守冬.江苏省高校体育培训市场开发的SWOT分析及对策研究[J].河北体育学院学报,2010,24(1):19-22. |
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| 作者姓名： | 张守冬 |
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| 作者单位： | 江南大学,体育学院,江苏,无锡,214122 |
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| 基金项目： | 江苏省教育科学“十一五”规划课题(C-b/2008/01/04) |
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| 摘 要： | 运用现代管理学SWOT分析法,分析江苏省高校体育培训市场所面临的优势、劣势、机会和威胁,进而提出高校体育培训市场开发对策,为江苏省高校体育培训市场开发计划的制定与实施提供理论依据,促进江苏省高校体育培训市场的发展。
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| 关 键 词： | 江苏省 高校体育培训 市场开发 SWOT |
SWOT Analysis of University Sports Training Marketing in Jiangsu Province and Countermeasures |
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| ZHANG Shou-dong.SWOT Analysis of University Sports Training Marketing in Jiangsu Province and Countermeasures[J].Journal of Hebei Institute of Physical Education,2010,24(1):19-22. |
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| Authors: | ZHANG Shou-dong |
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| Institution: | Sport College;Jiangnan University;Wuxi 214122;China |
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| Abstract: | By modern management method SWOT,this paper analyzed strengths,weaknesses,opportunities,threats which the university sports training market in Jiangsu province confronted;hence proposed the market development countermeasures with a view to offer theoretic reference for the formulation and the implementation of the sports training market development plan and enhance its development. |
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| Keywords: | Jiangsu province university sports training market development SWOT |
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