| 对安徽省体育经营单位的市场调查 |
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| 引用本文： | 秦为锋.对安徽省体育经营单位的市场调查[J].军事体育进修学院学报,2004,23(4):42-44. |
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| 作者姓名： | 秦为锋 |
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| 作者单位： | 安徽财贸学院体育教学部,安徽,蚌埠,233041 |
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| 摘 要： | 调查研究发现，安徽省体育经营单位性质多样，私人企业已成为体育经营企业的主体，体育产业社会化的基础初步奠定；体育经营单位经营规模普遍较小，经营效益较差；体育经营单位经营的产品和项目较为单一，有很大的局限性，在很大程度上无法满足人民群众日益增长的健身需求。在此基础上提出建议、对策，以促进体育市场的繁荣。
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| 关 键 词： | 安徽省 体育经营单位 现状 市场 调查 |
| 文章编号： | 1671-1300(2004)04-0042-03 |
| 修稿时间： | 2004年5月14日 |
Market Investigation on Sports Enterprises in Anhui Province |
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| Qin Wei-feng.Market Investigation on Sports Enterprises in Anhui Province[J].Journal of Pla Institute of Physical Education,2004,23(4):42-44. |
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| Authors: | Qin Wei-feng |
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| Abstract: | Market investigation findings show that Anhui Province has a diversity of sports enterprise, among which private enterprises are a principal part; the foundation of sports industry socialization has been initially laid; the scale of sports enterprises is generally small and the operational profit is low; the goods and services run by sports enterprises are relatively monotonous and limited, and thus cannot meet people's increasing needs for physical exercise. Based on the above findings, the author produces reasonable suggestions on how to improve the scale and profit of sports enterprises and promote prosperity of sports market in Anhui Province. |
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| Keywords: | Anhui Province sports enterprises current situation market research |
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