| 试析我国运动员商业行为 |
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| 引用本文： | 王龙,刘一民.试析我国运动员商业行为[J].军事体育进修学院学报,2006,25(1):19-21,34. |
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| 作者姓名： | 王龙 刘一民 |
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| 作者单位： | 曲阜师范大学,体育科学学院,山东,曲阜,273165 |
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| 摘 要： | 近年来,我国体育界运动员尤其是体育明星参加商业活动的事件已不再是个别新闻,引发的问题也层出不穷。那么运动员应不应该从事商业活动,是否具有经济价值,怎样才能最大限度地开发运动员的价值等问题已经引起了广泛关注。
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| 关 键 词： | 运动员 商业行为 体育产业化 体育明星 |
| 文章编号： | 1671-1300（2006）01-0019-04 |
| 收稿时间： | 08 30 2005 12:00AM |
| 修稿时间： | 2005-08-30 |
Probe on the Athletes' Commercial Activity in China |
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| WANG Long,LIU Yi-min.Probe on the Athletes'''' Commercial Activity in China[J].Journal of Pla Institute of Physical Education,2006,25(1):19-21,34. |
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| Authors: | WANG Long LIU Yi-min |
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| Institution: | P. E. College, Qufu Normal University, Qufu 273165, China |
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| Abstract: | In recent years,it is not the individual news that the athlete participated in the commercial activity especially the sports stars.And the question also emerges one after another incessantly.Then should the athlete be engaged in the commercial activity,whether it has the economic value and how to control has already aroused the widespread interest. |
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| Keywords: | Athlete commercial activity sports industrial production sports star |
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