| SWOT视角下湖南省体育文化产业可持续发展研究 |
| |
| 引用本文： | 杨锋,潜沉香.SWOT视角下湖南省体育文化产业可持续发展研究[J].军事体育进修学院学报,2013(2):71-75. |
| |
| 作者姓名： | 杨锋 潜沉香 |
| |
| 作者单位： | [1]湖南文理学院体育学院,湖南常德415000 [2]华北电力大学保定校区,河北保定071000 |
| |
| 基金项目： | 湖南省教育厅2011年度湖南省高等学校科学研究项目（11C0901） |
| |
| 摘 要： | 在分析现状的基础上,通过SWOT分析法对湖南省体育文化产业可持续发展进行研究,提出了完善市场机制和健全法制建设,明确指导思想和发展目标,正视体育文化产业的价值和地位,珍视民族传统体育文化资源,找准体育文化产业资源开发的切入点,优化群众体育消费结构,注重人才培养,积极培植地域特色的体育文化品牌等对策,旨在为湖南省体育文化产业的健康发展提供参考.
|
| 关 键 词： | SWOT分析法 体育文化产业 发展对策 |
Study on Sustainable Development of Sports Culture Industry in Hunan Province in the Perspective of the SWOT analysis |
| |
| YANG Feng,QIAN Chen-xiang.Study on Sustainable Development of Sports Culture Industry in Hunan Province in the Perspective of the SWOT analysis[J].Journal of Pla Institute of Physical Education,2013(2):71-75. |
| |
| Authors: | YANG Feng QIAN Chen-xiang |
| |
| Institution: | 1. School of P. E, Hunan University of Arts and Science, Changde 415000; 2. Baoding Subschool, North China University of Electric Power, Baoding 071000, China) |
| |
| Abstract: | On the basis of current situation, through the SWOT analysis, the article researched the sustainable development of the sport culture industry in Hunan Province, it offered to study and improve the market mechanism and sound legal system construction, guiding ideology and development goals, face up with the value and importance of sports and culture industry brand of sports culture and actively protect the resources of national traditional sports culture, to identify the entry point of the sports culture industry resources development and optimize mass sports consumption structure, through focus on personnel training and actively cultivate geographical features, which aims at driving sports culture industry health to develop. |
| |
| Keywords: | SWOT analysis sports culture industry development strategies |
| 本文献已被 维普 等数据库收录！ |
|
