| 大学生体育消费动机的研究与分析 |
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| 引用本文： | 杨剑,王玉兰,姜涛.大学生体育消费动机的研究与分析[J].军事体育进修学院学报,2006,25(4):103-106. |
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| 作者姓名： | 杨剑 王玉兰 姜涛 |
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| 作者单位： | 中国矿业大学体育学院,江苏,徐州,221008 |
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| 基金项目： | 江苏省教育厅哲学社会科学基金;中国矿业大学校科研和教改项目 |
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| 摘 要： | 运用自编的高校大学生体育消费动机调查问卷,对1 000名高校大学生进行调查。研究表明:1)高校大学生体育消费动机可分为五类:身心健身动机、休闲娱乐动机、求知考试动机、社交表现动机、明星效应动机;2)不同性别、不同生源、不同学历的高校大学生体育消费动机水平显著性差异。
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| 关 键 词： | 高校大学生 体育消费 消费动机 |
| 文章编号： | 1671-1300(2006)04-0103-04 |
| 收稿时间： | 07 12 2006 12:00AM |
| 修稿时间： | 2006年7月12日 |
An Analysis and Investigate into University Undergraduates' Sports Consumption Motivation |
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| YANG Jian,WANG Yu-lan,JIANG Tao.An Analysis and Investigate into University Undergraduates'''' Sports Consumption Motivation[J].Journal of Pla Institute of Physical Education,2006,25(4):103-106. |
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| Authors: | YANG Jian WANG Yu-lan JIANG Tao |
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| Institution: | China University of Mining and Technology, Xuzhou 221008,China |
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| Abstract: | By adapting the self-complied the university undergraduates'sports consumption motivation,this research investigated 956 university undergraduates.The result shows that: 1) There are five types of university undergraduates' sports consumption motivation.According to their intensity and extent,they are the motivation of physical and mental health and beauty, the motivation of leisure and recreation,the motivation of study and exam,the motivation of sociality and behave and the motivation of stars'.2) There exists remarkable differences in sports consumption motivation of university undergraduates of different sex,different student source,different educational background. |
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| Keywords: | university undergraduates sports consumption motivation |
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