| 从媒体的角度探析中国排球市场低迷的原因与对策 |
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| 引用本文： | 蒋家珍,刘冰,朱培厚,武晓君.从媒体的角度探析中国排球市场低迷的原因与对策[J].军事体育进修学院学报,2004,23(2):126-128. |
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| 作者姓名： | 蒋家珍 刘冰 朱培厚 武晓君 |
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| 作者单位： | 1. 中国农业大学,北京,100094
2. 沈阳体育学院,沈阳,110032 |
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| 摘 要： | 以改善中国排球市场现状为主要目的，从媒体宣传的角度分析了中国排球市场低迷的现状与原因，并针对如何提高排球比赛在广告主心目中的价值、如何增加排球对球队赞助商的吸引力等问题。提出了相应的建议。
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| 关 键 词： | 中国排球 媒体分析 原因与对策 |
| 文章编号： | 1671-1300(2004)02-0126-03 |
| 修稿时间： | 2003年3月14日 |
The Analysis of Undeveloped Chinese Volleyball Market and Its Countermeasures Analysis via Media |
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| JIANG Jia-zhen,LIU Bing,ZHU Pei-hou,WU Xiao-jun.The Analysis of Undeveloped Chinese Volleyball Market and Its Countermeasures Analysis via Media[J].Journal of Pla Institute of Physical Education,2004,23(2):126-128. |
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| Authors: | JIANG Jia-zhen LIU Bing ZHU Pei-hou WU Xiao-jun |
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| Abstract: | The main objective is to improve the undeveloped China volleyball market. From the media aspect, the condition and reasons of undeveloped China volleyball market were analyzed. As far as how to improve the volleyball matches' commercial value according to advertisers and how to improve the attraction of volleyball to team supporters, some advices were provided for volleyball team mangers. |
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| Keywords: | Chinese Volleyball media analysis countermeasures |
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