| 体育标志产品经营的重要性及我国体育标志产品的经营策略 |
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| 引用本文： | 王晓曦,潘华山.体育标志产品经营的重要性及我国体育标志产品的经营策略[J].军事体育进修学院学报,2010,29(3):1-3. |
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| 作者姓名： | 王晓曦 潘华山 |
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| 作者单位： | 广州中医药大学,广东,广州,510006 |
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| 摘 要： | 体育标志产品经营为体育组织和标志产品生产商带来经济上的收益和扩大自己品牌影响力的机会，是非常重要的体育营销活动。我国的体育标志产品的市场潜力很大，但市场开发尚在起步阶段：需要进一步加强，本文分析了体育标志产品经营的重要性并为我国体育标志产品经营提供策略。
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| 关 键 词： | 体育标志产品 重要性 策略 |
The Importance of Sport Licensing and the Strategy of Sport Licensing for Chinese Sport Organizations |
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| WANG Xiao-xi,PAN Hua-shan.The Importance of Sport Licensing and the Strategy of Sport Licensing for Chinese Sport Organizations[J].Journal of Pla Institute of Physical Education,2010,29(3):1-3. |
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| Authors: | WANG Xiao-xi PAN Hua-shan |
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| Institution: | WANG Xiao-xi PAN Hua-shan(Guangzhou University of Traditional Chinese Medicine,Guangdong Guangzhou 510006,China) |
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| Abstract: | Sport licensing is a very important marketing activity,which brings direct economic income and expand the brand influence for sport organizations and manufacturers.Chinese sport licensing market has great potential,but still at an initial stage of market development and need to be further strengthened.This paper analyzes the physical symbol of the importance of sport licensing and provides a strategy to sport licensing industry. |
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| Keywords: | sport licensed products Importance strategy |
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