| 对影响我国体育彩票市场发展的主要因素的分析 |
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| 引用本文： | 刘玉.对影响我国体育彩票市场发展的主要因素的分析[J].军事体育进修学院学报,2006,25(2):13-15. |
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| 作者姓名： | 刘玉 |
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| 作者单位： | 安徽阜阳师范学院,体育系,安徽,阜阳,236032 |
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| 摘 要： | 体育彩票在我国经过20年的发展,虽然取得了很大的进步,但与现实期望仍相差很大,本文主要从社会心理学、市场营销学的角度对影响我国体育彩票的诸多因素进行分析研究,以求找到真正的原因。
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| 关 键 词： | 体育彩票 市场 文化 |
| 文章编号： | 1671-1300(2006)02-0013-03 |
| 收稿时间： | 05 28 2005 12:00AM |
| 修稿时间： | 2005年5月28日 |
Main Factors Analysis of Sports Lottery Market in China |
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| LIU Yu.Main Factors Analysis of Sports Lottery Market in China[J].Journal of Pla Institute of Physical Education,2006,25(2):13-15. |
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| Authors: | LIU Yu |
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| Institution: | Fuyang Nounal College, Fuyang 236032 ,China |
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| Abstract: | Having been developed for twenty years in China,sport lottery hasn't got the point expected by people at present yet,although it has made a big progress.The text mainly makes a deep research on some elements that influence the sport lottery of our country,from sociopsychology and the culture of market selling,in order to find out the real reasons. |
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| Keywords: | sport lottery market culture |
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