| 广东省滨海体育旅游发展的SWOT分析 |
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| 引用本文： | 罗曦光,曹卫,李新华,李好.广东省滨海体育旅游发展的SWOT分析[J].军事体育进修学院学报,2013(1):27-30. |
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| 作者姓名： | 罗曦光 曹卫 李新华 李好 |
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| 作者单位： | 广东海洋大学体育与休闲学院;广州体育学院 |
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| 基金项目： | 国家社科基金资助项目(体育类)(09BTY032) |
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| 摘 要： | 采用文献资料法、调查法、SWOT分析等方法，对广东发展滨海体育旅游进行分析，旨在为广东滨海体育旅游发展提出合理的对策与建议。结果表明：广东有着得天独厚的资源和区位优势；旅游新业态迅猛发展；有丰富的举办大型体育赛事经验优势。但体育旅游市场管理混乱，缺乏安全监管意识；体育项目未充分开发；体育旅游专业人才匮乏成为劣势。中央和省政府高度重视和扶持滨海体育旅游业的发展，广东旅游经济各项指标均保持良好的增长势头，为发展滨海体育旅游创造良好机遇；但环境的破坏、国内外竞争对手的发展对其成威胁。
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| 关 键 词： | 体育旅游 滨海 广东 SWOT |
Swot Analysis of Coastal Sports Tourism Development in Guangdong |
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| LUO Xi-guang,CAO Wei,LI Xin-hua,LI Hao.Swot Analysis of Coastal Sports Tourism Development in Guangdong[J].Journal of Pla Institute of Physical Education,2013(1):27-30. |
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| Authors: | LUO Xi-guang CAO Wei LI Xin-hua LI Hao |
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| Institution: | 1.Faculty of Sports and Leisure of Guangdong Ocean University,Zhanjiang 524088;2.Guangzhou Sport University,Guangzhou,510500 China) |
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| Abstract: | The object of this study is the coastal sport tourism. The methods used to analyzes its advantages, disad- vantages, opportunities and threat are as follow： Literature, investigation, SWTO analysis and comparison analysis. The aim of the study was to put forward some reasonable development countermeasures and suggestions for bet sports tourism in the coastal areas of Guangdong. The results of the study shows that, the coastal areas of Guangdong have long history and culture, unique geographical conditions and abundant biological resources, which enables the coastal areas of Guangdong to host large - scale games. Meanwhile, the goverments at all levels give great attention and sup- port to the coastal sports tourism. The increasingly index of the tourism economy and expansion of the tourist market provide opportunities for the sports tourism in in the coastal areas of Guangdong. However, the economy development and infrastructure are relatively backward; the environmental pollution is serious, while the traffic is inconvenient. What＇ s more, the inproper management, few developed sports events, lack of professional talents, all these factors have prevented the development of coastal sport. |
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| Keywords: | sports tourism coastal Guangdong SWOT |
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