| 从广播媒体的特点看广播广告的优势 |
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| 引用本文： | 汪东明.从广播媒体的特点看广播广告的优势[J].安徽职业技术学院学报,2007,6(3):36-39. |
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| 作者姓名： | 汪东明 |
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| 作者单位： | 安徽人民广播电台,安徽,合肥,230009 |
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| 摘 要： | 近年来,广播媒体被越来越多的人接受和关注,广播广告的优势也逐渐凸显出来。文章主要从广播媒体的特点出发,分析广播广告相对于其他媒体广告的传播优势及广播的发展潜力。
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| 关 键 词： | 广播特点 广播广告优势 广播广告发展潜力 |
| 文章编号： | 1672-9536（2007）03-0036-04 |
| 修稿时间： | 2007-04-06 |
About the Advantages of Radio Advertising from the Features of Broadcast |
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| WANG Dong-ming.About the Advantages of Radio Advertising from the Features of Broadcast[J].Journal of Anhui Vocationcal Technical College,2007,6(3):36-39. |
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| Authors: | WANG Dong-ming |
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| Abstract: | In recent years, more and more people have accepted and paid attention to the broadcast media. The advantages of radio advertising have become prominent gradually. This paper mainly discusses the features of broadcast media, and analyses the advantages of radio ads and potential development of broadcasting compared with other advertising media. |
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| Keywords: | features of broadcastl advantages of radio advertising potential development of radioads |
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